Friday, March 26, 2010

Defining what is a PersistentFan

The BaconMarathon team's interest/enthusiasm has always centered around being PersistentFans of something in all the major genres (music, movies, TV shows and sports, etc.) since well, forever. (Look at previous posts to see what we dig.)

We have been heads down focused on the ever evolving study of online fandom and what fan's must have to keep up, discover and influence.

Defining levels of fandom:

Everybody has interests. When a person's interest gains enthusiasm that is the genesis of becoming a fan of a topic. From our own experiences, we know there are different passion levels based on certain topics.

Which leads us to write down what are the levels of passion a fan can have? Mike May's "The Five Levels Of Beatles Fandom" provides a simple example of what we're looking to use as a guide.

level 0
'Casual radio listeners' that hear a Beatle's song and enjoy it but do not pursue much further.

For PersistentFan.com this equals a fan discovering PersistentFan.com from Twitter or a friend and watching a couple videos.

level 1
'The entry level Beatles fan is the kind of person who, having heard and liked some of their music, actually goes out and buys a couple of their albums.'

For PersistentFan.com this equals a fan that watches a couple videos then adds topics to watch on their list or the user selects a twitter trending topic and watches videos on the subject.

level 2
'Having absorbed and grown to like the initial handful of albums and craving for more, our fan moves up to the next level when he decides that he wants to own a complete set of Beatles songs.'

For PersistentFan.com this equals a fan that creates an account on the site and has created a list of topics they want to watch (get notified) over time.

level 3
'By now interested in all things Beatle, our fan’s happiness is short-lived, however, when he discovers that, although he owns all the tracks the group released, there are a large range of compilations, singles and EPs and so on that were originally released but which are missing from his collection.'

For PersistentFan.com this equals the user sharing videos on Twitter, Facebook, Digg and/or email with friends. In turn friends use PersistentFan.com send videos to other friends, etc.

level 4
'Once again though, this happiness does not last long. Our hapless fan has by now taken to reading extensively about the group. To his dismay, he finds that his collection is very far from complete.'

For PersistentFan.com this equals providing the ability to allow fans to easily get to content beyond videos and the conversation for any given topic. The PersistentFan Widget allows influencers to add content to their sites a provide fans with more.

level 5
'But then one day, a final calamitous realisation dawns. He spots a copy of the Spanish Por Siempre Beatles or the Brazilian Os Reis Do Ié, Ié, Ié!. Not only were there a vast number of albums with different tracklists released all around the world, but even the familiar British titles came with a range of alternate artwork.'

For PersistentFan.com this equals providing the ability for fans a one stop shop to aggregate and post content, create channels where they control content is important and share this content via widget or over the social networks.


Couple questions for the PersistentFans out there:
1. Using the levels mentioned above for things you care about what would you like to see in a website to make your heart rate go up a level?

2. What sites do you use today to keep up with the things you care about?

Feedback is always welcome,
Mike (Bacon)

Thursday, March 11, 2010

We just got addictive with 'Autoplay'!

From user feedback, we implemented what we are calling 'Autoplay'.

In the past, if you discovered a topic with more than one video you wanted to watch then you would watch the first video then click the next preview to watch the next video.

Now, with Autoplay, PersistentFan automatically goes to the next video in the list. This allows you to sit back and enjoy a series of interesting videos without stopping what you are doing.

The user experience is outlined in the screenshot below, notice the 'now playing' box around the preview. This is the video the user is currently watching. When the video finishes the next preview to the right becomes the video that starts playing.


Here are a couple of great topics to give this a whirl:
Breaking bands at SXSW 2010
Aziz Ansari
The Simpsons
The Onion
Star Wars Spoofs

Enjoy,
Mike (Bacon)

Friday, March 5, 2010

PersistentFan has a new logo design!

In celebration of Army Day (March 4th), we decided to take a bunch of new features live today.

First, check out our new logo design! The idea behind the new logo was to figure out how to incorporate the branding into the actual user experience. (Plus get rid of that overused 'search' word!)


Logo was designed by Tello Design, check them out!


2. We have enhanced the video share section to include the ability to Digg, share via Email and cut 'n paste the URL into websites, etc. the videos you love the most.

Thanks Digg, your API was dirt easy to implement. We got it working in a day, unlike some of your 'competitors'!


Email directly, if you want to talk 'Army Day' talk,
Mike (Bacon)