Over the last month we have been very focused on working on the user experience. We have been analyzing user behavior and making small tweaks, here and there, to see if users make better decisions.
One example, we noticed users were clicking on the 'Watch More Channels' button but a majority were not clicking to come back to watch the cool videos. We changed the button name a bunch of times starting with just 'submit' and ending with 'Click to Add List'. We have seen significant improvement. The tiniest of things matter in this game!
New Feature:
We also noticed a lot of users only tend to watch one video topic (i.e. Star Wars). To help give users some more ideas, we added a 'Watch Top 15 Items' button. (screen shot below)
When the user clicks on this button, a popup appears offering a list of the top 15 watched items, at that moment, from the entire top3Clicks user base.
We named it 'Got Brain Freeze?' because we want to help users that are just plain stuck trying to figure out what to watch. ;) (screen shot below)
When we took this feature live, we instantly saw a lot of people taking advantage of it.
We are so excited about this feature that we realized that this is now only the beginning of our plans for this direction of features.
So as always, stay tuned!
-Bacon
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