Fiddling with new Facebook UX features when old features fail

When we launched top3Clicks, as third party developers, we focused about a third of our attention around the users Facebook 'profile' user experience. This was the major way to keep your friends in tune with what you are watching, etc.

With the new Facebook user design, we have found the profile section (now the boxes tab) to be absolutely useless (or to be nice - 'less useful').

We took a hard look at where we could make changes to get friends thinking about friends again and it became crystal clear that the 'news feed' is the only road for seeing what your friends are up to. Sooo, we just released a new update, tweaking our use of 'news feeds' focusing on tipping off your friends when you add items that you are watching in top3Clicks.

For example, if you are interested in watching 'Phillies' items. You can add the item to top3Clicks, example below.

Now notice below that once the item is added, it will appear in your news feed as something you recently added. Your friends will see this item and can either add the item to their top3Clicks page or they can click on an item that is available at Amazon (like the Phillies jersey). This gives your friends a chance to impulse purchase the item.

As the top3Clicks community adds more items this feature is going to really be cool.

Feedback (good & not so good) always welcome.

-The BaconMarathon

Note that the BaconMarathon is supporting the Phillies this year to win the world series over the Rays. The first time since 1980 when Mike Schmidt and Steve Carlton ran the show. Go Phils!