We just got addictive with 'Autoplay'!

From user feedback, we implemented what we are calling 'Autoplay'.

In the past, if you discovered a topic with more than one video you wanted to watch then you would watch the first video then click the next preview to watch the next video.

Now, with Autoplay, PersistentFan automatically goes to the next video in the list. This allows you to sit back and enjoy a series of interesting videos without stopping what you are doing.

The user experience is outlined in the screenshot below, notice the 'now playing' box around the preview. This is the video the user is currently watching. When the video finishes the next preview to the right becomes the video that starts playing.


Here are a couple of great topics to give this a whirl:
Breaking bands at SXSW 2010
Aziz Ansari
The Simpsons
The Onion
Star Wars Spoofs

Enjoy,
Mike (Bacon)

It is all about sharing...

The BaconMarathon team just launched a cool 'sharing' videos with friends feature.

Here is how it works:

Step 1. Find a video that you either totally love or you think your friend will totally love and click on the red 'Share Video With Friends' button. (pic below)

Step 2. When the new pop-up appears, type in friend(s) you'd like to share with and hit 'Send'.

Step 3. On the next screen, type in a witty comment to entice your friend to waste a little of their time watching the video and hit 'Publish'.

Step 4. A message appears on your friends wall and they are notified that you requested them to watch the video!

I have been sharing videos that I have been watching over the last month to my friends all morning. It is a total blast!

As usual, feedback is mandatory and welcome...

-Bacon

Simplifying things...

In recent weeks, we have started to see a bump in the usage of the site. <-- Very Pumped!

As mentioned in the past, we're trying to create an experience that combines 'user interests' with watching videos AND shopping. Before we went live with a new release last night, the user had the ability to scroll through videos and shopping at the same time but could not do the same thing while watching a video. From the useage data, it became apparent that it was difficult for the user to want to do both.

Soooo, we started brainstorming and came up with a new, easier to use, video and shopping scrolling experience, as well as, added the ability to shop while watching videos.

Notice on this screen that the user can watch a 'Simpson's spoof on Star Wars' and also shop for 'Star Wars' goodies below the watching area.

We very excited about this new user experience. It puts shopping right in the middle of the action and also allows for room for great new features that are in our little heads at the moment.

Stay tuned for some really cool, engaging features to come in the near future!

-the BaconMarathon Team

Part 2: The new 'Igniter' --> YouTube Videos!

As mentioned in the previous post, we believe we are on to something by getting a significant amount of users to the site (using an inexpensive approach) but we did not see any increase in orders or authorizations. We needed a new igniter.

We started brainstorming how we tackle this issue by looking at other Facebook applications that users have virally embraced. (Important note: we're not talking about the applications that use mandatory inviting or spamming techniques)

Looking at Adonomics, the top 10 companies focus on: self-expression widgets, social games, non-profit causes, dating/meetup helpers and vertical reviewing (movies, books, etc.) All of these applications enhance the users experience on Facebook but none seem, on the surface, to give users an experience based on their interests.

The light bulb went off for us that since top3Clicks is already recommending items based on the users interests then it is feels natural that these users would want to see videos based on their interests. We hoping we can add to the YouTube phenomenon as the igniter. So we burned the midnight oil and launched the ability to select, watch and share YouTube videos in a way that may not have been presented this way before.

Here is a screenshot:

If a user has Guns N' Roses in their Facebook interests then notice how they can watch YouTube videos and also shop for items on Amazon. The igniter idea is that users tend to want to come back often to watch new interesting videos and if there is something 'impulsively' interesting they can buy right there.

So continuing from the last post, we dropped an ad to test our theory...

5. With the new Guns album arriving in stores today after 17 years, we decided to drop the following ad yesterday. -->

Our expectations: We focused the site and the advertising around watching videos and suggest that you can purchase items.

We learned: First, people love Guns N' Roses. Second, when users clicked to our site a much greater number of users authenticated in to watch videos. <-- big improvement! We also saw a great deal of clicking to Amazon but want to do more research into what users were doing. Conclusion: It is super early, only a half week, but we're already seeing the qualities we hope to see with YouTube videos. More users have authenticated to use our service and we're seeing the addictive qualities of YouTube.