Part 3: FOAFOAF <-- Achieving the 'triple loop'

This is the final part for of the 3 part series focusing on how we have focused the last month on achieving viral-ness with top3Clicks. We started with learning how the application behaves using cheap Facebook ads and then we added a new 'Igniter' called YouTube videos.

Now we have started to achieve what we internally have been calling a 'triple loop'.

What is a 'triple loop' (friend of a friend of a friend)?

1. A user clicks on a Facebook ad and authorizes that they would like to watch videos on top3Clicks.

An example of an ad we have been running for the last week or so.

Click on the ad to the right to give it a whirl! -->

The ad is targeted towards users that love to watch spoofs on YouTube and specifically "The Dark Knight" franchise. We thought this is a natural for what we're trying to do because The Dark Knight is one of the big holiday items this year. Users watch Batman spoof videos from YouTube may be interested in buying relevant items on Amazon.

2. The original user enjoys the experience and invites their friends to try out the application via the link. Their friends will see the request to try top3Clicks in the upper right corner of their Facebook home page.

3. The invited friend tries the application and also enjoys the experience. This second user then notifies their friends to try the application.

The triple loop is when the original friend (1) has spread the word about top3Clicks to friends (2) that then tell their friends (3) where the original friend may or may not know the third.

Conclusion: With Facebook ads we are now achieving viral-ness. Stay tuned as we make enhancements to the experience to continue to get users to consistently come back.